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STANDARD
3.5 (VIEWING AND MEDIA LITERACY) ALL STUDENTS WILL ACCESS, VIEW,
EVALUATE, AND RESPOND TO PRINT, NONPRINT, AND ELECTRONIC TEXTS AND
RESOURCES. |
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A.
Constructing Meaning |
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By the end of Kindergarten, students will: |
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1.
Make predictions about visual information (e.g., pictures in books). |
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2.
Discuss
favorite characters from books, film, and television. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 1, students will: |
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1.
Retell the story from a favorite media program (e.g., television,
movie). |
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2.
Distinguish
between "pretend" and "real" in the media. |
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3.
Begin to recognize that media messages have different purposes. |
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4.
Speculate about visual representations (e.g., pictures, artwork). |
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5.
Use simple
graphs and charts to report data. |
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6.
Begin to recognize the work of a favorite illustrator. |
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7.
Begin to compare and contrast media characters. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 2, students will: |
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1.
Speculate about characters, events, and settings in books, film, and
television. |
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2.
Recognize that media messages are created for a specific purpose (e.g.,
to inform, entertain, persuade). |
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3.
Use graphs
and charts to report data. |
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4.
Recognize the work of a favorite illustrator. |
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5.
Compare and contrast media characters. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 3, students will: |
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1.
Begin to
demonstrate an awareness of different media forms and how they
contribute to communication. |
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2.
Identify the central theme and main ideas in different media. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 4, students will: |
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1.
Interpret
information found in pictorial graphs, map keys, and icons on a computer
screen. |
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2.
Respond to
and evaluate the use of illustrations to support text. |
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3.
Use graphs, charts, and diagrams to report data. |
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4.
Distinguish
between factual and fictional visual representations. |
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5.
Identify the central theme in a movie, film, or illustration. |
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6.
Identify the target audience for a particular program, story, or
advertisement. |
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7.
Demonstrate
an awareness of different media forms and how they contribute to
communication. |
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Building
upon knowledge and skills gained in preceding grades, by the end of
Grade 5, students will: |
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1.
Respond to and evaluate the use of illustrations to
support text. |
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2.
Use graphs, charts, and diagrams to report data. |
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3.
Distinguish between factual and fictional visual
representations (e.g. political cartoons). |
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4.
Identify the central theme in a movie, film, or
illustration. |
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5.
Identify the target audience for a particular program,
story, or advertisement. |
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6.
Demonstrate an awareness of different media forms (e.g.
newspapers, internet, magazines) and how they contribute to
communication. |
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7.
Understand
uses of persuasive text related to advertising in society. |
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8.
Distinguish different points of view in media texts. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 6, students will: |
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1.
Respond to and evaluate the use of illustrations to
support text. |
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2.
Use graphs, charts, and diagrams to report data. |
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3.
Distinguish between factual and fictional visual
representations (e.g. political cartoons). |
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4.
Identify the central theme in a movie, film, or
illustration. |
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5.
Identify the target audience for a particular program,
story, or advertisement. |
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6.
Demonstrate an awareness of different media forms (e.g.
newspapers, internet, magazines) and how they contribute to
communication. |
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7.
Understand
uses of persuasive text related to advertising in society. |
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8.
Distinguish
different points of view in media texts. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 7, students will: |
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1.
Analyze aspects of print and electronic texts that support
the author's point of view, opinion, or attitude. |
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2.
Analyze the use of elements (e.g., setting plot, theme,
characters) to understand media presentations, such as film, video,
television, and theatrical productions. |
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3.
Analyze and respond to visual and print messages (e.g.,
humor, irony, metaphor) and recognize how words, sounds, and still or
moving images are used in each medium to convey the intended messages. |
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4.
Compare and
contrast how the various forms of media (e.g. newspapers, radio,
television, internet news outlets) cover the same topic. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 8, students will: |
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1.
Analyze
aspects of print and electronic texts that support the author's point of
view, opinion, or attitude. |
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2.
Analyze the
use of elements (e.g., setting plot, theme, characters) to understand
media presentations, such as film, video, television, and theatrical
productions. |
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3.
Analyze and
respond to visual and print messages (e.g. humor, irony, metaphor) and
recognize how words, sounds, and still or moving images are used in each
medium to convey the intended messages. |
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4.
Compare and
contrast how the various forms of media (e.g. newspapers, radio,
television, internet news outlets) cover the same topic. |
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Building upon
knowledge and skills gained in preceding grades, by the end of Grade 12,
students will: |
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1.
Understand
that messages are representations of social reality and vary by historic
time periods and parts of the world. |
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2.
Identify and
evaluate how a media product expresses the values of the culture that
produced it. |
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3.
Identify and
select media forms appropriate for the viewer’s purpose. |
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B.
Visual and Verbal Messages |
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By the end of Kindergarten, students will: |
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1.
Begin to sequence a series of pictures or images to tell a story. |
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2.
Show
understanding of purpose for pictures in books. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 1, students will: |
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1.
Begin to interpret messages in simple advertisements. |
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2.
Sequence a series of pictures or images to tell a story. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 2, students will: |
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1.
Interpret messages in simple advertisements. |
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2.
Use a simple rating scale to judge media products. |
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3.
Begin to
look at the effects of visual arts on one’s mood and emotions. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 3, students will: |
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1.
Recognize the effects of visual arts on one’s mood and emotions. |
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2.
Begin to explore and interpret messages found in advertisements and
other texts. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 4, students will: |
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1.
Understand that creators of both print media and electronic media have a
purpose and target audience for their work. |
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2.
Explore and interpret various messages found in advertisements and other
texts. |
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3.
Discuss the emotional impact of photos and how they aid understanding. |
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4.
Compare and contrast media sources, such as film and book versions of a
story. |
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Building
upon knowledge and skills gained in preceding grades, by the end of
Grade 5, students will: |
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1.
Understand that creators of both print media and electronic media have a
purpose and target audience for their work. |
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2.
Evaluate media messages for credibility. |
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3.
Explore and interpret various messages found in
advertisements and other texts. |
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4.
Interpret verbal and nonverbal messages reflected in
personal interactions with others. |
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5.
Discuss the emotional impact of a still image (e.g.,
photo, poster, painting) and how it aids understanding. |
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6.
Compare and contrast media sources, such as film and book
versions of a story. |
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7.
Understand the uses of technology (e.g., the Internet for research). |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 6, students will: |
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1.
Understand
that creators of both print media and electronic media have a purpose
and target audience for their work. |
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2.
Evaluate media messages for credibility. |
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3.
Explore and interpret various messages found in
advertisements and other texts. |
| |
4.
Interpret verbal and nonverbal messages reflected in
personal interactions with others. |
| |
5.
Discuss the emotional impact of a still image (e.g.,
photo, poster, painting) and how it aids understanding. |
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6.
Compare and contrast media sources, such as film and book
versions of a story. |
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7.
Understand the
uses of technology (e.g., the Internet for research). |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 7, students will: |
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1.
Analyze and
compare the pros and cons of visual and verbal advertising. |
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2.
Evaluate various media messages for credibility. |
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3.
Develop criteria/rubric to judge the effectiveness of
visual and verbal presentations. |
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4.
Make inferences based upon the content of still images. |
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5.
Compare and
contrast media sources, such as film and book versions of a story. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 8, students will: |
| |
1.
Analyze and
compare the pros and cons of visual and verbal advertising. |
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2.
Evaluate various media messages for credibility. |
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3.
Develop criteria/rubric to judge the effectiveness
of visual and verbal presentations. |
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4.
Make inferences based upon the content of still images |
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5.
Compare and
contrast media sources, such as film and book versions of a story. |
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Building upon
knowledge and skills gained in preceding grades, by the end of Grade 12,
students will: |
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1.
Analyze media
for stereotyping (e.g., gender, ethnicity). |
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2.
Compare and
contrast three or more media sources. |
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C.
Living with Media |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 4, students will: |
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1.
Express preferences for media choices. |
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Building
upon knowledge and skills gained in preceding grades, by the end of
Grade 5, students will: |
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1.
Express and justify preferences for media choices. |
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2.
Choose the most appropriate media for a presentation. |
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3.
Use a rubric to evaluate the content of media
presentations. |
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4.
Examine and evaluate effects of media on the family, home, and
school. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 6, students will: |
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1.
Express and justify preferences for media choices. |
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2.
Choose the most appropriate media for a presentation. |
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3.
Use a rubric to evaluate the content of media
presentations. |
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4.
Examine and
evaluate effects of media on the family, home, and school. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 7, students will: |
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1.
Evaluate media forms, such as television, video, games,
music, and film for content appropriateness (e.g. rating systems,
rubric). |
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2.
Analyze media
content for emotional effect on audience. |
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3.
Create media
presentations and written reports, using multi-media resources such as
an overhead projector, computer, and/or a tape recorder to communicate
information. |
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Building upon knowledge and skills gained in
preceding grades, by the end of Grade 8, students will: |
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1.
Evaluate media forms, such as television, video, games,
music, and film for content appropriateness (e.g., rating systems,
rubric). |
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2.
Analyze media
content for emotional effect on audience. |
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3.
Create media
presentations and written reports, using multi-media resources such as
an overhead projector, computer, and/or a tape recorder to communicate
information. |
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Building upon
knowledge and skills gained in preceding grades, by the end of Grade 12,
students will: |
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1.
Use print
and electronic media texts to explore human relationships, new ideas,
and aspects of culture (e.g., racial prejudice, dating, marriage,
family, and social institutions). |
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2.
Determine
influences on news media based on existing political, historical,
economical, and social contexts (e.g., importance of audience feedback). |
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3.
Recognize
that creators of media and performances use a number of forms,
techniques, and technologies to convey their messages. |